Serbia: What really scares populists? Grassroots campaigning and humor
Photo Credit: Radu Sigheti for Reuters

Serbia: What really scares populists? Grassroots campaigning and humor

If you want a citizens’ movement to grow quickly, humour is a better strategy than anger. I was one of the founders of the Otpor! (Resistance!) grassroots movement in Serbia, which in 2000 helped topple Slobodan Milošević. With democracy in Europe today challenged by populism, perhaps some of the lessons we learned at the time are worth recalling. In Belgrade, our movement started with a prank: we took an oil barrel, painted a picture of Milošević on it, and set it up in the middle of Belgrade’s largest shopping district. Next to it we placed a baseball bat. Then we stood aside, inconspicuously. Before long, shoppers were standing in line to take a swing at the barrel and express their feelings for the president. The police arrived, but could do nothing but drag the Milošević barrel away. Pictures of the incident spread. Otpor! became a household name.


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